« Back to Press Release Sennheiser appoints Axis Global as new official distributor for Consumer Headphones 26 November 2007 26 November 2007 — Sennheiser, the world’s leading manufacturer of microphones, headphones, and wireless transmission systems, today announced its new partnership with Axis Global, appointing the latter as the new official distributor for Sennheiser Consumer Headphones in the Philippines. Representing Sennheiser Electronic Asia, Senior Vice President Mr. Ng Chee Soon shares this perspective. "We are absolutely thrilled to have Axis Global as our partner for consumer headphones in the Philippines. Axis Global is a well known player in the local CE, Telco and IT market. Being a distributor for brands like Intel, Nokia and Olympus, Axis Global has a distribution network of more than 1200 resellers and more than 2300 retail outlets. We are confident that Axis Global can give us the necessary reach and make Sennheiser headphones readily available to all consumers in the Philippines". To signify their commitment to the Philippines market, Sennheiser and Axis Global unveiled 4 local celebrity brand ambassadors (Christina Bartges, Angelo Baretto, Tricia Chiongbian and Nicky Jurado) that best exemplify the Sennheiser personality. Martin Low, Vice President-Marketing of Sennheiser Electronic Asia, said, "As the world’s most renowned headphone specialist, Sennheiser has consumer headphones catering to every lifestyle. Whether you are a supermodel, tri-athlete, audiophile, DJ or just the average guy demanding the best sound from your MP3 player, we have the right product for you. The 4 celebrity brand ambassadors are just our way of showing how Sennheiser can be integrated into totally different celebrity lifestyles". In conjunction with the announcement of Axis Global’s distributorship, Sennheiser also launched their new award winning Noise Cancelling Headphones, PXC 450. A winner of the What Hifi? Sound and Vision 2007 award for 'Best Noise Cancelling Headphone', the PXC 450 is the highly anticipated companion for the regular traveller. With the patented TalkThrough technology, the PXC 450 allows the user to conduct a conversation without removing the headphones. It also features both passive and active reduction of unwanted background noise in a practical fold-up design. The Sennheiser Group is one of the world's leading manufacturers of microphones, headphones and wireless transmission systems. A family firm established in 1945 and based in Wedemark near Hanover, the company recorded sales of over 356 million euros in 2006, 82% of which was generated abroad. Sennheiser employs over 1,800 people worldwide, around 55% of whom are in Germany. The Group has manufacturing plants in Germany, Ireland and the USA and is represented worldwide by subsidiaries in France, the UK, Belgium, the Netherlands, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Canada, Mexico and the USA, as well as through trading partners in other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones), K + H Vertriebs- und Entwicklungsgesellschaft mbH (Klein + Hummel studio monitors, installed sound) and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centers). For further information about Sennheiser Asia, please visit us on the Internet at www.sennheiserasia.com or contact: Marketing Department Joey Goh Sennheiser Electronic Asia Pte Ltd 438B Alexandra Road #01-06 / 08 Alexandra Technopark Singapore 119968 Tel: +65 6273 5202 Fax: +65 6273 5038 E-mail: joey.goh@sennasia.com.sg « Back to Press Release  |  Back to top